Epigenesys is challenging how we think about genomics and disease. They're using epigenetic biomarkers to dramatically improve disease diagnosis and treatment reducing disease burden worldwide. The science behind this involves looking at the layer of genetics on top of our DNA—the genetic markers that are influenced by our environment.
After competitive research and exploration, the brand took on this idea of the layer beneath. Specifically, the layer beneath our DNA that can be influenced by our environment. We explored various marks that played with this idea of layering ultimately deciding on the final version here which represents a DNA strand and its epigenetic layer beneath. Paired with a serif wordmark, the logo and brand stands out amongst the competition looking more professional and mature in tone.
We looked at many different typefaces and versions of the strand mark, most of them exploring the idea of overlapping genetics. Another direction included Es made out of the shapes used for portraying epigenetic markers.