My wife and her mother have been running a small pop-up shop for the last three years where they sell vintage clothing and antiques. In that time, they have grown their online clothing sales through Etsy and have created a following in the Boston and Providence areas. With that came the need for a new mark to represent their style and direction.
The new brand naturally focuses on the Massachusetts state flower, the Mayflower. The mark itself started as a detailed single-color illustration that was then simplified for a general use logo. The pattern, the type, and the logo come together in different ways to create ads, bags, cards, and tags—all the potential touchpoint with a customer.