Meenta connects labs across the globe by allowing scientists to search, compare, and book time on remote instruments at other labs. Initially focused only on next-gen sequencing instruments, they're now branching out into more areas of research including biophysics, proteomics, and cryoEM.
As an early-stage startup Meenta needed a visual brand quickly to help them talk to potential investors. Working together to understand Meenta's tone and voice we settled on a clean, scientific, trustworthy logotype that stood out amongst their competitors.
Meenta's logotype set in Idlewild
The Meenta website is the introduction to them and their service. The biggest challenge is clearly and consicely explaining what Meenta does to their different audiences. Live instruemnt search included as the first call-to-action on the site allows visitors to freely search Meenta's growing library of instruments and see what Meenta offers. The rest of the homepage is in support of that interaction, explaning in more detail how the platform works and who is using it.
Meenta was accepted into Techstars' Boston Accelerator class of 2018. The three month program culminates in Demo Day where each start-up presents their pitch to hundreds of potential investors. I worked closely to help the team hone in their deck as they received feedback from advisors.
Meenta CEO Gabor Bethlendy presents at Techstars Demo Day 2018
Selection of slides created for Techstars Demo Day 2018
Meenta is now in the process of building out their new public facing website which includes an updated design and a revamped digital design system of components to make it easy to build new pages that help them tell their story.